Universal Studios Citywalk

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Planning and design solutions were prepared in support of the Location Based Entertainment (LBE) program under consideration by Universal Studios for sites around the world. Utilizing CITYWALK as a model, the program involved the development of motivational criteria, proprietary Universal brands, key retail/restaurant relationships, pedestrian movement patterns, District formulation, and relationships with adjacent attractions/land uses. The project also involved acting on behalf of Universal in discussions with potential collateral developers.